The Mozilla Foundation rebrand establishes the organization as a distinct, human-centered voice in the technology landscape. Rooted in the idea of defiant optimism, the identity reframes technology as something shaped by and accountable to people, not just platforms or products. Moving away from conventional tech aesthetics, the visual system draws from textile logic—interwoven structures, modular repetition, and global pattern references. Graphic elements derived from the logotype form flexible building blocks that can be recomposed across applications while remaining recognizable. Designed as a living, iterative system, the identity reflects Mozilla’s open-source philosophy and its commitment to building a more human internet. Role: Brand identity systems