APEX is a technology company focused on Engineering Superintelligence — intelligence designed to build complex machines, systems, and infrastructure beyond the limits of traditional human engineering. The brand identity translates this philosophy into a precise, engineering-driven visual language. At the core of the identity is a custom typeface developed from the geometry and logic of the APEX wordmark. The type system extends the logo’s structural DNA into a scalable brand language, where each letterform is treated as both symbol and architecture. Built on a modular grid with tightly controlled spacing and stroke logic, the system prioritizes clarity, precision, and functional intent over decoration. The result is an identity that communicates direction, convergence, and engineered intelligence — positioning APEX as a company building the cognitive infrastructure of future engineering systems. Role: systems, Custom Typeface Design